Media Studies
Thursday, April 17, 2025
Wednesday, April 9, 2025
Sample Exam question- Section B-Media Contexts
Explain the importance of cross media synergies in the media area you have studied.
For Paramount, cross media synergies are crucial for maximizing the reach and impact of their content by utilizing their diverse media platforms(movies, TV, streaming) and partnerships to create a cohesive and engaging experience for audience. Paramount Pictures was founded in 1914 by William Wadsworth Hodkinson, a movie producer born in Independence, KS on August 16, 1881, became a leading movie studio and in a pioneer in film distribution. Paramounts targets a broad and diverse audience, such as Kids, Adults, African Americans, and Hispanics. These viewers making apart of the 4.3 billion subscribers around the 180 countries that Paramount are available.
In terms of production, Paramount often creates content that can be adapted across various media. For example, a movie might start as a script, then become a film, and later be turned into a series or a video game. This not only maximizes the use of their original ideas but also allows them to reach different audiences through different formats. By creating stories that can thrive in various forms, they ensure that their content remains relevant and engaging. When it comes to distribution, Paramount leverages multiple channels to release their content. They might premiere a film in theaters, followed by releases on streaming services, DVD, and television. This multi-platform approach ensures that they can reach viewers wherever they prefer to consume media. By using various distribution methods, Paramount can maximize their audience and revenue potential. For marketing, Paramount often uses a combination of traditional and digital strategies to promote their films and shows. They might run advertisements on TV, social media, and even collaborate with influencers to create buzz. By engaging with fans across different platforms, they can build excitement and anticipation for their releases. This integrated marketing approach helps to create a cohesive brand presence that resonates with audiences everywhere.
In conclusion, Cross media synergies are all about how different types of media work together to make a brand or product stronger. For Paramount, this idea shows up in three main areas: production, distribution, and marketing. Paramount does a great job of using different media together. They make movies and shows that can be enjoyed in many ways, like in theaters or on streaming services. They also share their content through various channels, so more people can see it. Plus, their marketing mixes old-school ads with social media to get fans excited. All of this helps Paramount stay strong in the entertainment world and connect with their audience better.
Tuesday, April 1, 2025
Title Sequence Final
The title sequence was made to feel mysterious. We used a font called Bebas Neue, which has a modern look that adds to that vibe. Its bold and clean lines help the text stand out clearly against the background. The white color of the font makes it even more visible and strong. Blurring the background behind the title shows how isolated the characters are, just like when they are in the woods. We chose N.E.A.L for our studio name because it uses the first letters of our names (Nestor, Emily, Anabel, and Leon), which shows our teamwork on this project. The name Biggie Productions came from our love of food and eating together, adding a personal touch to what we do.
We also staggered the actors names to give it a movie-like feel, slowly introducing the main characters to the audience. This design helps set the mood and flow of the title sequence, getting everyone ready for what's coming next.
Monday, March 17, 2025
Evaluation of Peer Reviews
(https://alexanderblogmaguire.blogspot.com/2025/03/peer-reviews-of-first-cut.html)
A technical element I like is that there is always some type of movement in the camera, nothing is ever set in one place. This makes the clip have more life to it. Another element I like is the editing for the thing stalking the characters, the darkened sight adds to the menacing feel.
A technical element I did not like was the sound. The first shot had sound that was hard to hear compared to the rest of the first cut. All it needs is more consistency throughout. Another element was at around 18 seconds with the quick cut to a zoomed in character. This seems out of place.
It does make me want to know what happens next. Though it does seem to end to abruptly. This is likely because the clip only had around 1 minute and 20 seconds done at the time I am writing this. This is definitely a good movie opener.
There was one thing that left me confused in this first cut. At around 1:06 the video cuts from the day to night. It is either too big of a time jump without any filler or explanation or just dark because of time constraints. Either way it confuses me, other than that there is nothing that leaves confusion.
I suggest to change the audio levels on certain cuts. This can make it more consistent throughout. Another suggestion is to add an audio threshold, this will help stop the sound of the wind in the background which takes over the dialogue.
Peer Review #2 Yasmine Salem
(https://yasminesalemsblog.blogspot.com/2025/03/peer-reviews-of-first-cut-movie-opener.html)
Peer Review #3 Joshua Mateo
What elements I did not like in the film was the lighting. There was a sudden change in natural lighting from day/evening to night that makes no sense as there seems to be no skip in time. The film also lacked background sound that could have been used to add mystery or suspense. The film was quiet with only footsteps and dialogue generally being heard.
This was definitely an opening scene. The scene leaves you wondering what creature was hiding behind the tree and what happened to her friend. It keeps the viewer hooked, wanting to know what happens next as they end abruptly after finding a clue. It makes it feel like the adventure just started. The only thing that left me confused is how it suddenly turned night. I get how the darkness adds to the tone, but it was very messy. My suggestion is to fix the lighting issue by either having the first part darker, or the second part lighter (preferably the first option). There also should be a creepy or mystery soundtrack played in the background. Overall it is a great opening, but it definitely still needs work.
Peer Review #4 Angelina
(https://angelabees.blogspot.com/2025/03/peer-reviewing-classmates-first-cuts.html)
I didn't like the medium shot at 0:17 because it didn't add any significant meaning to the scene and looked unnatural. I also disliked the zoom at 0:25 because it adds a "vlogging" style to the shot, whereas it's not utilized anywhere else in the opening scene.
Yes, this does feel like the opening scene to a movie. By puting the title sequence halfway through the opening scene, it gives viewers a chance to become aqquanted with ther protagonists. Also, the chronological order of the events help secure the idea of this opening scene as a mystery about a person who has gone missing. The ending makes me curious as to where the coordinates lead and what the protagonists will find there.
Yes, why does it suddenly get dark at 1:06? Additionally, why do the protagonists have better clue-finding abilities than the supoosed detective at the start who told them the missing person might be gone? If one of the characters was set up to appear as a highly intelligent person, the opening scene may be more believable.
My suggestion would be to refilm the ending scene where it suddenly gets dark to make the opening scene more cohesive and understandable. Instead of some of the editing like the cut to the medium shot and the zoom, actually moving the camera might look more impressive than what was done post-production.
(https://johnroells.blogspot.com/2025/03/peer-reviews.html)
My only suggestions to make this better is to fix the sound, lighting, maybe give a little background info for the audience, and amplify the scenes that should have more tension/emotion. Besides these changes this is a very well made production and exceeds as a movie opener.
Thank you for the feedback and for the detailed comments. I enjoyed reading some aspects that left you confused and would be happy to answer some without spoiling too much, the friends begin looking in this location because that's were the cops and detectives are and they search because that is indeed their friend. I believe that your recommendation for adding more soundtrack is valid as it can only increase the tension and that is something we are definitely having for our Final Cut, along with the audio that will be getting fixed due to the excessive comments on it.
Monday, March 3, 2025
Peer Reviews of First Cut Movie Opener Blogpost
Group 1 (Mind the Gaps)
What specific technical elements of the film opening did you like?
Throughout the film opening I liked the Close-Up Shots because they help you capture the facial expressions and emotions, The Dutch Angle because it helped portray the patients feeling of forgetfulness, and The Inserts because it provides the feeling of a glitch of what is actually happening so the audience knows the truth.
What specific technical elements of the film opening did you dislike?
I wish I could have seen more variety in the technical elements. It felt like it was the same five elements being used. A little more diversity in the techniques would have made the experience more interesting and engaging, rather than feeling repetitive and predictable each time.
Did this look like a movie opener and did it make you want to know what happens next?
This movie opener was really impressive and definitely grabbed my attention. It created a sense of curiosity that made me eager to find out what happens next. The way it set the stage for the story left me wanting more, which is always a sign of a great start
Was there anything that left you confused?
One thing that left me confused was the email part, when she received the email there was not really enough time to read the only thing we see is red words like urgent and etc so it just left me confused about what the email contained. Another thing that left me confused was the glitch, I feel like most people might not get it, it took me some time to get that it shows reality vs what she said.
What suggestions do you have to make this movie opener better?
One suggestion I have is to add some time in some clips like the email clip so the audience can read and understand it so they can know what is going on. Another one is making more technical elements to help experience more interested and engaging of the audience.
Group 2 (Two Peas in a Pod)
What specific technical elements of the film opening did you like?
In this film, I really appreciated the zoom-in during the conversation. It effectively captured the friend's emotions of feeling left out. This technique added depth to the scene, allowing the audience to connect with the character's struggles and enhancing the overall impact of the moment in the story.
What specific technical elements of the film opening did you dislike?
I wish I could have seen more variety in the technical elements. It felt like it was the same five elements being used. A little more diversity in the techniques would have made the experience more interesting and engaging, rather than feeling repetitive and predictable each time.
Did this look like a movie opener and did it make you want to know what happens next?
This definitely has the feel of a movie opener, but the only reason I’m curious about what happens next is that the film was chaotic and unclear. Instead of building excitement, the confusion left me with more questions than answers, making it hard to stay engaged with the story.
Was there anything that left you confused?
The film left me confused for several reasons. I wondered what the guy told his friends and how that impacted the story. These details are crucial for the audience to understand the plot. Without them, the film can become quite confusing and leave viewers with unanswered questions.
What suggestions do you have to make this movie opener better?
One suggestion that I have is that if you start your film horizontally then finish the video horizontal, don't switch between vertical and horizontal during the film. Another suggestion is to let the audience know what is going on, it will make the film more interesting and engaging.
Group 3 (Betrayed Shadows)
https://www.youtube.com/watch?v=MWhmKSlVnc8
What specific technical elements of the film opening did you like?
In this film some specific technical elements that I like was the tracking shot at the beginning because it followed the characters and introduced the reason why they are at the park and make the video follow. Another technical element I enjoyed was jump cut , I really enjoyed this element because it helped support the idea that her friend was being paranoid at the park by showing the various angles
What specific technical elements of the film opening did you dislike?
In the film one specific technical element I did not like was the pan shot / establishment shot of the lake just because it was felt very out of place. I believe a point of view shot would have been better because it will help the audience set the scene from the protagonist eyes.
Did this look like a movie opener and did it make you want to know what happens next?
This did look like a movie opener and it did make me want to know what happens next because it all ran smoothly and it keeps the audience on their toes of what will happen next. It was like a big adventure waiting to unfold, and ending this on a cliffhanger definitely makes the audience know what will happen next.
Was there anything that left you confused?
Everything made sense, and nothing left me feeling confused. Everything felt organized and in its right place. I didn't notice anything negative that caught my attention. Overall, it was a smooth experience, and I appreciated how well everything came together without any distractions or issues to worry about.
What suggestions do you have to make this movie opener better?
Friday, February 28, 2025
Creative Critical Reflection
Creative Critical Reflection https://youtu.be/zn8xZ8
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Group 1 (Mind the Gaps) https://youtu.be/CEkDC6U4KYU What specific technical elements of the film opening did you like? Throughout the fi...
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Explain the importance of cross media synergies in the media area you have studied. For Paramount, cross media synergies are crucial for ...
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The title sequence was made to feel mysterious. We used a font called Bebas Neue, which has a modern look that adds to that vibe. Its bold a...